Frank Bettger’s Thirteen Secrets To Success In Sales

Frank Bettger’s Thirteen Secrets To Success In Sales are as follows:-

#1 – Enthusiasm
If you don’t FEEL enthusiastic, ACT enthusiastic. Soon, you’ll BE enthusiastic. Double your enthusiasm and you’ll probably double your income.

#2 – Order (self-organization)
Set aside time to plan how you will spend your time. Think about what’s most important. Then do those things first.

#3 – Think in terms of others’ interests
Find out what your prospect wants. Show him or her how to get it.

#4 – Questions
Questions get you further than comments. Let your prospect talk while you discover his or her wants.

#5 – Key issue
Find the prospect’s basic need or main interest. Then focus solely on it! Ask “why” and “in addition to that” to discover the key issue.

#6 – Silence (listen)
Good listening works magic in selling. Listen intently intentionally!

#7 – Sincerity (deserve confidence)
If you don’t believe in what you’re selling, neither will your prospect. Give your prospect the service you would want.

#8 – Knowledge of my business
Keep your mind young by continuing to learn about your business.

#9 – Appreciation and praise
Show people you believe in them and expect great things. Don’t go overboard – just give them your honest appraisal.

#10 – Smile (happiness)
Smile your best smile at everyone you see. Think about all the things you have to be thankful for … and smile. The world will smile with you.

#11 – Remember names and faces
Take a mental photograph of the person’s name. Repeat it immediately in the conversation and then silently to yourself. Associate his or her name and profession.

#12 – Service and prospecting
Take care of them and they will take care of you. Follow-up on all leads immediately.
Set up for your next contact on this contact.

#13 – Closing the sale (action)
Proceed through the sales process – Attention, Interest, Desire, Close. Conclude your presentation with the magical question, “How do you like it?” Welcome objections. Don’t be afraid to ask for the money.